Art of Dixie – print

This travel piece ran in back of book and featured Ocean Springs, Mississippi after hurricane Katrina. I also created a slide show as an online companion.

Rollin’ on the River – print

Savannah’s  River Street was the feature in this travel story for Coastal Living magazine. It was really fun to research and write. I created an online companion package including a slide show.

Marketing Email – Personal Best

In early 2010, I decided it was time to revamp the email templates used to market Personal Best products. The previous templates were graphic heavy, unoptimized, and did not include sharing options.

Our designer and I came up with this cleaner, lighter-weight template that has a sharing widget, leads with text, and offers up several product options around the theme. This new approach increased click-through and sales over the previous template.