Gestalt Principles Applied to Web Design

People decide in milliseconds whether they like your web page and will move on quickly if not. Good design is more important than ever for sites of all types. The way people see a web page or digital design strongly affects its utility and the meaning that they take away. Gestalt principles tell people how to perceive visual objects, what they mean, and how they relate to one another within the user’s experience. Design with these principles in mind to meet users’ needs and leave a positive impression.

Presented to the Birmingham Chapter of the Society for Technical Communication, March 15, 2012.

Social Media in Business

Businesses are joining us on social networks and using social media platforms to engage and influence customers. This guest presentation, given to Advertising and Public Relations students at the University of Alabama, was designed to show them why and how businesses are using social media and especially blogging. I was very pleased to visit and share with the students and faculty at one of the top programs in the country.

If you have questions or comments, please drop me a line.

Human Factors & Digital Communications

Recently, I had the privilege of being a keynote speaker for April in Auburn 2011 at Auburn University. The presentation was on human factors in digital communications — specifically web pages and social media. I also included a brief segment on trending developments in digital media, but that portion is edited out of the deck below.

I really enjoyed my time there, the students, faculty and society members who attended, and would like to express my thanks for the opportunity, their kindness, and the reception I received. (Photo courtesy of Shanna Lockwood.)

I also had the opportunity to give an abridged version of this talk to the Birmingham Chapter of the Society for Technical Communications at their August meeting. I was very pleased to be asked to speak and enjoyed my time with them.

If you find this deck useful, please drop me a note. If you have questions or comments, I welcome those too.