VA BioCases

Grant-funded project to develop interactive teaching tools for health professionals involved use of javascript, PHP & MySQL.

 

“We would be nowhere on the BT project without your expertise and “bridge building” success with IRM and many other people in the VA.
Dr. William O’Byrne, Co-Principal Investigator

 

Marketing Email – Personal Best

In early 2010, I decided it was time to revamp the email templates used to market Personal Best products. The previous templates were graphic heavy, unoptimized, and did not include sharing options.

Our designer and I came up with this cleaner, lighter-weight template that has a sharing widget, leads with text, and offers up several product options around the theme. This new approach increased click-through and sales over the previous template.