Subscriber E-mail – Redesign

This project for an employer involved taking an inline HTML email product that had been manually created prior to each send to a templated, auto-populated, email product.

I began with a new header, including in page navigation, and a sidebar ad space. Content was populated from a database automatically for the particular medical specialty/issue. (Key review abstracts followed the main body of the email shown here. )

Analytics and Email Marketing

For most of my employers and some freelance clients, I have used various analytics software and email management systems to drive traffic, track site and email marketing performance, and maintain customer/subscriber relationships. Some of these I would highly recommend, others I would not. Currently, I am using Google Analytics, StatPress, Piwick, Weblog Expert, Pommo, and Vertex for various projects.