Tag: product

CrashFlasher White Paper

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Gayle

The St. Christopher Project, an organization dedicated to saving lives by improving the safety of drivers everywhere, approached me to write a white paper on the dangers of distracted driving and roadside crashes. Their new and innovative product, the CrashFlasher, is designed to help alert traffic of a roadside vehicle. Of interest to them for this effort were 1)  the prevalence of distracted driving due to inattention other than the obvious and well-researched effect of the use of technology and 2) roadside crashes into disabled or stationary vehicles.

Considerable research using government and non-government publications was involved in this project. The white paper,Crashes Into Disabled or Stopped Vehicles: An Under-Estimated Danger in Today’s Distracted World, is currently in use on their web site as a marketing tool for fleet sales of the product.

Fetching Waves – print

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Gayle

This was a story that ran in the well of Coastal Living magazine. I researched and wrote the piece and arranged for free photos. For the web, I created a complete package including a slideshow, product piece, and video of the event.

Marketing Email – Personal Best

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Gayle

In early 2010, I decided it was time to revamp the email templates used to market Personal Best products. The previous templates were graphic heavy, unoptimized, and did not include sharing options.

Our designer and I came up with this cleaner, lighter-weight template that has a sharing widget, leads with text, and offers up several product options around the theme. This new approach increased click-through and sales over the previous template.