Gestalt Principles Applied to Web Design

People decide in milliseconds whether they like your web page and will move on quickly if not. Good design is more important than ever for sites of all types. The way people see a web page or digital design strongly affects its utility and the meaning that they take away. Gestalt principles tell people how to perceive visual objects, what they mean, and how they relate to one another within the user’s experience. Design with these principles in mind to meet users’ needs and leave a positive impression.

Presented to the Birmingham Chapter of the Society for Technical Communication, March 15, 2012.


PracticalReviews.com

This site was designed to meet the needs of the marketing department and functional requirements of  Oakstone Publishing’s Practical Reviews CME products.

The marketing department desired more new media features, engagement, and ad placements than the previous platform. The new site was built on a proprietary .Net content management system.

Design and front-end development included audio, video, screencasted tutorials, aggregated RSS feeds, and CSS elements. Project began with wireframing and color palette choices and continued until site went live.

Praise from an Oakstone Publishing partner:
“The new site looks beautiful. The multimedia experience really adds to the branding of Practical Reviews an online, streaming, multimedia, 21st Century CME provider. Great job to the website team.” —Justin E. Anderson, Manager, Apollo Audiobooks, LLC.

Practical Reviews Homepage wireframe

Practical Reviews online tutorials
Practical Reviews online tutorials