Digital treatment of a print product—a four page newsletter launched January of ’11. The concept and design were based on a three color logo. Project started with assessing the functionality with the Editor. Wireframing was followed by creating the design and working with a developer to make the parts work together within a templated content management framework.
Tag: HTML
PracticalReviews.com
This site was designed to meet the needs of the marketing department and functional requirements of Oakstone Publishing’s Practical Reviews CME products.
The marketing department desired more new media features, engagement, and ad placements than the previous platform. The new site was built on a proprietary .Net content management system.
Design and front-end development included audio, video, screencasted tutorials, aggregated RSS feeds, and CSS elements. Project began with wireframing and color palette choices and continued until site went live.
Praise from an Oakstone Publishing partner:
“The new site looks beautiful. The multimedia experience really adds to the branding of Practical Reviews an online, streaming, multimedia, 21st Century CME provider. Great job to the website team.” —Justin E. Anderson, Manager, Apollo Audiobooks, LLC.
|
|
|
|
Subscriber E-mail – Redesign
This project for an employer involved taking an inline HTML email product that had been manually created prior to each send to a templated, auto-populated, email product.
I began with a new header, including in page navigation, and a sidebar ad space. Content was populated from a database automatically for the particular medical specialty/issue. (Key review abstracts followed the main body of the email shown here. )
KimSunee.com
 |
 |
Project included a customized blog, ad units, Flash-based slide show, recipe database, and video editing for the web. It began as a flat HTML site in 2008 and progressed to a full featured blog. Client was reluctant to do a full-scale redesign so we made it work for years with the existing branding and theme. Kim switched to a new design firm in late 2012.
“It looks fantastic! Thanks for all your hard work.” Kim Sunèe
FoodStylingbyKathleen.com
Project included tableless CSS, javascript (portfolio pop-ups, rounded corners), and Flash-based slideshow. FoodStylingbyKathleen.com
“With just a handful of images to start with I didn’t think I could have a very interesting website. But with clever graphics and image arrangement Gayle pulled off something very special. She is patient, easy to work with, and ready with lots of helpful advice.” Kathleen Kanen
CoastalLiving e-postcard
While at Coastal Living, I was responsible for sending email newsletters every two weeks. One of them was edit centric and promoted the new web issue content. The other, like this one, was simpler, more graphic and promoted a specific package.