Intelligent and Creative Digital Media
This site is mostly developed and in use to promote the activities of the guild. Currently it has an events calendar, newsletter signup, and Facebook integration. When all planned features are implemented, it will have a subscriber newsletter, audio, members only content, and on-site dues payment via PayPal.
While at Coastal Living, I was responsible for sending email newsletters every two weeks. One of them was edit centric and promoted the new web issue content. The other, like this one, was simpler, more graphic and promoted a specific package.
For most of my employers and some freelance clients, I have used various analytics software and email management systems to drive traffic, track site and email marketing performance, and maintain customer/subscriber relationships. Some of these I would highly recommend, others I would not. Currently, I am using Google Analytics, StatPress, Piwick, Weblog Expert, Pommo, and Vertex for various projects.
In early 2010, I decided it was time to revamp the email templates used to market Personal Best products. The previous templates were graphic heavy, unoptimized, and did not include sharing options.
Our designer and I came up with this cleaner, lighter-weight template that has a sharing widget, leads with text, and offers up several product options around the theme. This new approach increased click-through and sales over the previous template.